1. It’s not [entirely] about the product. What is the story?

2. Don’t focus on the What, focus on the Why. (The rest is semantics. )

Now that I look at it, they’re pretty much the same thing! 😂

My point is, your idea is great. Amazing even. But if you don’t sit down and ask yourself Why you’re doing it, you’ll find yourself constantly chasing whatever new trend comes up. And that’s confusing. For everybody.

Nobody wants to follow somebody who is following everybody!

Think about it.

Dr Nyameba 💜